Our customer research

Qualitative Research Documents and Reports:

Recruitment Screener:

Valuing Water Recruitment Screener – Focus Group

Valuing Water Invitations:

Valuing Water – Letter of Authorisation

Valuing Water – Focus Group Invitation

Valuing Water Stimuli:

Valuing Water Stimulus – Information about YW and the water industry

Valuing Water Stimulus – Priorities and Performance Commitments

Valuing Water Stimulus – Priority Performance

Valuing Water Discussion Guides:

Valuing Water Discussion Guide - Deliberative Events

Valuing Water Discussion Guide – Non-Household Depth Interviews

Valuing Water Discussion Guide - Household Focus Groups

Valuing Water Qualitative Research Report:

Valuing Water Report – Qualitative Interim Report

Quantitative Research Documents and Reports:

Valuing Water – Stimuli:

Valuing Water Stimulus – MaxDiff Scenarios

Valuing Water Stimulus – List of PR24 Priorities

Valuing Water – Surveys:

Valuing Water Survey – Household Customers

Valuing Water Survey – Non-Household

Valuing Water - Data Tables:

Valuing Water – Household Data Tables

Valuing water – Non-Household Data Tables

Valuing Water – Raw Data:

Valuing Water – Household Raw Data

Valuing Water – Non-Household Raw Data

Valuing Water Report

Valuing Water Report – Final Project Report

Research Documents and Reports:

Impact of Covid – Recruitment Criteria:

Impact of Covid Recruitment Criteria – Vulnerable Household In-Depth Interview

Impact of Covid Recruitment Criteria – Vulnerable Non-Household In-Depth Interview

Impact of Covid Recruitment Criteria – Household Focus Groups

Impact of Covid Recruitment Criteria – Non-Household Focus Groups

Impact of Covid – Recruitment Screeners:

Impact of Covid Recruitment Screener – Vulnerable Household In-Depth Interview

Impact of Covid Recruitment Screener – Vulnerable Non-Household In-Depth Interview

Impact of Covid Recruitment Screener – Household Focus Group

Impact of Covid Recruitment Screener – Non-Household Focus Group

Impact of Covid – Homework Tasks:

Impact of Covid Homework Task – Household Customer

Impact of Covid Homework Task – Non-Household Customer

Impact of Covid – Discussion Guides:

Impact of Covid Discussion Guide – Household Focus Group

Impact of Covid Discussion Guide – Non-Household In-Depth Interview

Impact of Covid Discussion Guide – Stakeholder In-Depth Interview

Impact of Covid – Final Report:

Impact of Covid Report – Final Project Report 

Quantitative Research Documents and Reports:

Channel Strategy – Letter of Authorisation:

Channel Strategy Project Letter of Authorisation

Channel Strategy – Questionnaire:

Channel Strategy Project Questionnaire

Channel Strategy – Stimulus:

Channel Strategy Stimulus - Show card 6

Channel Strategy – Data:

Channel Strategy - Data Tables

Channel Strategy - Raw Data

Qualitative Research Documents and Reports:

Channel Strategy – Recruitment Screener:

Channel Strategy Screener – Focus Group

Channel Strategy Invitations:

Channel Strategy Invitation – Focus Group

Channel Strategy Invitation – Interview

Channel Strategy – Discussion Guide:

Channel Strategy Discussion Guide – Focus Group

Channel Strategy - Report

Channel Strategy Final Project Report – PDF

Qualitative Research Documents and Reports:

Customer Valuation – Screeners:

Customer Valuation Screener – Household Customers

Customer Valuation Screener – Non-Household Customers

Customer Valuation Screener – Vulnerable Customers

Customer Valuation – Invitation Emails:

Customer Valuation Invitation Email – Household Customers

Customer Valuation Invitation Email – Non-Household Customers

Customer Valuation Invitation Email – Vulnerable Customers

Customer Valuation – Stimulus:

Customer Valuation Stimulus - Attributes to Test

Customer Valuation – Qual Report

Customer Valuation – Qual Attribute Testing Report

Quantitative Research Documents and Reports:

Customer Valuation – Survey:

Customer Valuation Survey – Household Customers

Customer Valuation Survey – Non-Household Customers

Customer Valuation – Raw Data:

Customer Valuation Raw Data – Household Customers

Customer Valuation Raw Data – Non-Household Customers

Customer Valuation Raw Data – Future Bill Payers

Customer Valuation – Data Tables:

Customer Valuation Data Tables – Household Customers

Data Tables – Non-Household Customers

Data Tables – Future Bill Payers

Customer Valuation – Report:

Customer Valuation Final Report – Willingness to Pay Report

Customer Valuation Final Report - Benefits Transfer Report

Quantitative Research Documents and Reports:

BR-MEX – Questionnaires:

BR-MEX Questionnaire - Direct

BR-MEX Questionnaire – Bilateral

BR-MEX – Raw Data

BR-MEX Raw Data – Direct (Coded)

BR-MEX Raw Data – Bilateral (Coded)

BR-MEX – Data Tables:

BR-MEX Data Tables – Direct (Uncoded)

BR-MEX Data Tables – Direct (Final Frequencies)

BR-MEX Data Tables – Bilateral (Uncoded)

BR-MEX Data Tables – Bilateral (Final Frequencies)

BR-MEX – Report:

BR-MEX Report – Final Project Report

Qualitative Research Documents and Reports:

Water Resources North - Screener:

Water Resources North Screener – Workshop 1

Water Resources North Screener – Workshop 2

Water Resources North Screener – Workshop 3

Water Resources North Screener – Workshop 4

Water Resources North Screener – Workshop 5

Water Resources North Screener – Workshop 6

Water Resources North Screener – Workshop 7

Water Resources North Screener – Workshop 8

Water Resources North Screener – Workshop 9

Water Resources North Screener – Workshop 10

Water Resources North Screener – Workshop 11

Water Resources North Screener – Workshop 12

Water Resources North Screener – Workshop 13

Water Resources North Screener – Workshop 14

Water Resources North Screener – Workshop 15

Water Resources North Screener - Workshop 16

Water Resources North – Invitations:

Water Resources North Invitation – Workshop 1

Water Resources North Invitation – Workshop 2

Water Resources North Invitation – Workshop 3

Water Resources North Invitation – Workshop 4

Water Resources North Invitation – Workshop 5

Water Resources North Invitation – Workshop 6

Water Resources North Invitation – Workshop 7

Water Resources North Invitation – Workshop 8

Water Resources North Invitation – Workshop 9

Water Resources North Invitation – Workshop 10

Water Resources North Invitation – Workshop 11

Water Resources North Invitation – Workshop 12

Water Resources North Invitation – Workshop 13

Water Resources North Invitation – Workshop 14

Water Resources North Invitation – Workshop 15

Water Resources North Invitation – Workshop 16

Water Resources North – Stimuli:

Water Resources North Stimulus – Showcard 1: The Water Cycle

Water Resources North Stimulus – Showcard 2: Water Resource Management

Water Resources North Stimulus – Showcard 3: WReN Metrics

Water Resources North Stimulus – Showcard 4: WRMP Options

Water Resources North Stimulus – Showcard 6: Water Resource Costs

Water Resources North Stimulus – Showcard 7: WReN Objectives

Water Resources North Stimulus – Video 1: Providing You With Water

Water Resources North Stimulus – Video 2: Best Value Plan

Water Resources North Stimulus – Video 3: Water Trading

Water Resources North Stimulus – Video 4: Environmental Destination & Abstraction

Water Resources North – Homework Task:

Water Resources North Pre-Workshop Homework Task

Water Resources North Homework Task Transcript

Water Resources North – Discussion Guides:

Water Resources North Discussion Guide – Session 1

Water Resources North Discussion Guide – Session 2

Quantitative Research Documents and Reports:

Water Resources North – Questionnaires:

Water Resources North Questionnaire – Inter-Group

Water Resources North Questionnaire – Post-Group

Water Resources North – Raw Data:

Water Resources North Raw Data – Inter-Group

Water Resources North Raw Data – Post-Group

Water Resources North – Data Tables:

Water Resources North Data Tables – Inter-Group

Water Resources North Data Tables – Post-Group

Water Resources North - Report

Water Resources North Report – Final Project Report

Qualitative Research Documents and Report:

Drainage and Wastewater Management Plan – Screeners:

Drainage and Wastewater Management Plan Screener – Workshop 1

Drainage and Wastewater Management Plan Screener – Workshop 2

Drainage and Wastewater Management Plan Screener – Workshop 3

Drainage and Wastewater Management Plan Screener – Workshop 4

Drainage and Wastewater Management Plan Screener – Workshop 5

Drainage and Wastewater Management Plan Screener – Workshop 6

Drainage and Wastewater Management Plan Screener – Workshop 7

Drainage and Wastewater Management Plan Screener – Workshop 8

Drainage and Wastewater Management Plan Screener – Workshop 9

Drainage and Wastewater Management Plan Screener – Workshop 10

Drainage and Wastewater Management Plan – Invitations:

Drainage and Wastewater Management Plan Invitation – Workshop 1

Drainage and Wastewater Management Plan Invitation – Workshop 2

Drainage and Wastewater Management Plan Invitation – Workshop 3

Drainage and Wastewater Management Plan Invitation – Workshop 4

Drainage and Wastewater Management Plan Invitation – Workshop 5

Drainage and Wastewater Management Plan Invitation – Workshop 6

Drainage and Wastewater Management Plan Invitation – Workshop 7

Drainage and Wastewater Management Plan Invitation – Workshop 8

Drainage and Wastewater Management Plan Invitation – Workshop 9

Drainage and Wastewater Management Plan Invitation – Workshop 10

Drainage and Wastewater Management Plan – Stimuli:

Drainage and Wastewater Management Plan Stimulus – Introduction to DWMP (Video)

Drainage and Wastewater Management Plan Stimulus – Storm Overflows (Video)

Drainage and Wastewater Management Plan Stimulus – Hydraulic Flooding (Video)

Drainage and Wastewater Management Plan Stimulus – Traditional Vs SuDS (Video)

Drainage and Wastewater Management Plan Stimulus – Session 1 Showcard

Drainage and Wastewater Management Plan Stimulus – Session 1 Showcards 2-8

Drainage and Wastewater Management Plan Stimulus – Session 2 Showcards

Drainage and Wastewater Management Plan Discussion Guides:

Drainage and Wastewater Management Plan Discussion Guide – Session 1

Drainage and Wastewater Management Plan Discussion Guide – Session 2

Quantitative Research Documents and Reports:

Drainage and Wastewater Management Plan – Surveys:

Drainage and Wastewater Management Plan Survey – Pre-Group

Drainage and Wastewater Management Plan Survey – Inter-Group

Drainage and Wastewater Management Plan Survey – Post-Group

Drainage and Wastewater Management Plan – Raw Data

Drainage and Wastewater Management Plan - Raw Data

Drainage and Wastewater Management Plan – Data Tables:

Drainage and Wastewater Management Plan Data Table – Pre-Group

Drainage and Wastewater Management Plan Data Table – Inter-Group

Drainage and Wastewater Management Plan Data Table – Post-Group

Drainage and Wastewater Management Plan – Reports:

Drainage and Wastewater Management Plan Report – Developer Depth Summary

Drainage and Wastewater Management Plan Report – Final Project Report

Qualitative Research Documents and Reports:

Affordability and Vulnerability – Screener:

Affordability and Vulnerability Screener

Affordability and Vulnerability – Invitations:

Affordability and Vulnerability Invitation – Financial Support Customers

Affordability and Vulnerability Invitation – Priority Services Register

Affordability and Vulnerability – Discussion Guide:

Affordability and Vulnerability Discussion Guide

Quantitative Research Documents and Reports:

Affordability and Vulnerability – Questionnaires:

Affordability and Vulnerability Questionnaire – Financial Support

Affordability and Vulnerability Questionnaire – Priority Services Register

Affordability and Vulnerability Questionnaire - Regional

Affordability and Vulnerability – Data Tables:

Affordability and Vulnerability Data Tables – Regional (Weighted)

Affordability and Vulnerability Data Tables – Priority Services Register

Affordability and Vulnerability Data Tables – Financial Support (Weighted)

Affordability and Vulnerability – Reports:

Affordability and Vulnerability Debrief

Affordability and Vulnerability Report – Final Project Report

Qualitative Research Documents and Reports:

Affordability and Acceptability Testing (YW) – Screeners:

Affordability and Acceptability Testing (YW) Screener – Future Bill Payers

Affordability and Acceptability Testing (YW) Screener – Household Customers

Affordability and Acceptability Testing (YW) Screener – Non-Household Customers

Affordability and Acceptability Testing (YW) – Stimuli:

Affordability and Acceptability Testing (YW) Stimulus – Pre-Task Information

Affordability and Acceptability Testing (YW) Stimulus – Our Plan

Affordability and Acceptability Testing (YW) Stimulus – Video Transcript

Affordability and Acceptability Testing (YW) Stimulus – Performance Commitments

Affordability and Acceptability Testing (YW) Stimulus – Detailed Cost Breakdown

Affordability and Acceptability Testing (YW) – Discussion Guides:

Affordability and Acceptability Testing (YW) Discussion Guide – Future Bill Payers and Household Customers

Affordability and Acceptability Testing (YW) Discussion Guide – Non-Household Customers

Quantitative Research Documents and Reports:

Affordability and Acceptability Testing (YW) – Questionnaires:

Affordability and Acceptability Testing (YW) Questionnaire –Future Bill Payers and Household Customers

Affordability and Acceptability Testing (YW) Questionnaire – Non-Household Customers

Affordability and Acceptability Testing (YW) – Raw Data:

Affordability and Acceptability Testing (YW) Raw Data – Future Bill Payers and Household Customers

Affordability and Acceptability Testing (YW) Raw Data – Non-Household Customers

Affordability and Acceptability Testing (YW) – Data Tables:

Affordability and Acceptability Testing (YW) Data Tables – Future Customers (Weighted)
Affordability and Acceptability Testing (YW) Data Tables – Household (Weighted)
Affordability and Acceptability Testing (YW) Data Tables – Non-Household (Weighted)
Affordability and Acceptability Testing (YW) Data Tables – Vulnerable (Weighted)

Affordability and Acceptability Testing (YW) – Report:

Affordability and Acceptability Testing (YW) – Final Project Report

Qualitative Research Documents and Reports:

Affordability and Acceptability Testing (Ofwat) – Screeners:

Affordability and Acceptability Testing (Ofwat) Screener – Future Bill Payers

Affordability and Acceptability Testing (Ofwat) Screener – Household Customers

Affordability and Acceptability Testing (Ofwat) Screener – Household Customers (Cognitive Testing)

Affordability and Acceptability Testing (Ofwat) Screener – Household Customers (Vulnerable)

Affordability and Acceptability Testing (Ofwat) Screener – Non-Household Customers (Microbusinesses)

Affordability and Acceptability Testing (Ofwat) Screener – Non-Household Customers (Small, Medium and Large Businesses)

Affordability and Acceptability Testing (Ofwat) Screener – Non-Household Customers (Cognitive Testing)

Affordability and Acceptability Testing (Ofwat) – Invitations:

Affordability and Acceptability Testing (Ofwat) Invitation – Bridlington

Affordability and Acceptability Testing (Ofwat) Invitation – Doncaster

Affordability and Acceptability Testing (Ofwat) Invitation – Ripon

Affordability and Acceptability Testing (Ofwat) – Discussion Guides:

Discussion Guide – Future Bill Payers

Discussion Guide – Household Customers

Discussion Guide – Non-Household Customers

Discussion Guide – Vulnerable Customers

Affordability and Acceptability Testing (Ofwat) – Questionnaires:

Affordability and Acceptability Testing (Ofwat) Questionnaire – Pre-Task (Future Bill Payers)

Affordability and Acceptability Testing (Ofwat) Questionnaire – Pre-Task (Household Customers)

Affordability and Acceptability Testing (Ofwat) Questionnaire – Pre-Task (Non-Household Customers)

Affordability and Acceptability Testing (Ofwat) Questionnaire – Pre-Task (Vulnerable Customers)

Affordability and Acceptability Testing (Ofwat) Questionnaire – Post-Task (Future Bill Payers)

Affordability and Acceptability Testing (Ofwat) Questionnaire – Post-Task (Household Customers)

Affordability and Acceptability Testing (Ofwat) Questionnaire – Post-Task (Non-Household Customers)

Affordability and Acceptability Testing (Ofwat) Questionnaire – Post-Task (Vulnerable Customers)

Affordability and Acceptability Testing (Ofwat) – Reports:

Affordability and Acceptability Testing (Ofwat) Report – Interim Report

Affordability and Acceptability Testing (Ofwat) Report – Final Qual Report

Quantitative Research Documents and Reports:

Affordability and Acceptability Testing (Ofwat) – Stimuli:

Acceptability and Affordability Testing (Ofwat) Stimulus – Pre-Task Stimulus Pack
Acceptability and Affordability Testing (Ofwat) Stimulus Pack
Acceptability and Affordability Testing (Ofwat) Stimulus – Least Cost Plan

Affordability and Acceptability Testing (Ofwat) – Questionnaire:

Affordability and Acceptability Testing (Ofwat) Questionnaire

Affordability and Acceptability Testing (Ofwat) – Data Tables:

Affordability and Acceptability Testing (Ofwat) Data Tables – Subgroups (Weighted)
Affordability and Acceptability Testing (Ofwat) Data Tables – Crosstabs (Weighted)
Affordability and Acceptability Testing (Ofwat) Data Tables – Regions (Unweighted)
Affordability and Acceptability Testing (Ofwat) Data Tables – Regions (Weighted)
Affordability and Acceptability Testing (Ofwat) Data Tables – Social Tariff (Weighted)
Affordability and Acceptability Testing (Ofwat) Data Tables – SUP14 (Unweighted)
Affordability and Acceptability Testing (Ofwat) Data Tables – SUP14 (Weighted)
Affordability and Acceptability Testing (Ofwat) Data Tables – Vulnerable Customers (Weighted)

Affordability and Acceptability Testing (Ofwat) – Raw Data:

Affordability and Acceptability Testing (Ofwat) Raw Data

Affordability and Acceptability Testing (Ofwat) – Report:

Affordability and Acceptability Testing (Ofwat) Report – Final Project Report

WaterSupport Enhancement Research – Questionnaire:

WaterSupport Enhancement Questionnaire

WaterSupport Enhancement Research – Stimulus:

WaterSupport Enhancement Research Stimulus

WaterSupport Enhancement - Discussion Guide

WaterSupport Enhancement Discussion Guide

WaterSupport Enhancement Research - Report

WaterSupport Enhancement Research Report – Final Project Report

WaterSupport Enhancement Research - Raw Data

WaterSupport Enhancement Research Raw Data

WaterSupport Enhancement Research - Data Tables

WaterSupport Enhancement Research Data Tables - Weighted

WaterSupport Enhancement Research Data Tables - Unweighted

Long Term Delivery Strategy Research – Stimuli:

Long Term Delivery Strategy Research Stimulus - Strategy for Customer Engagement

Long Term Delivery Strategy Research Stimulus - Key Inputs and Outputs

Long Term Delivery Strategy Research Stimulus - Core and Alternative Pathways

Long Term Delivery Strategy Research Stimulus - Structure

Long Term Delivery Strategy Research Stimulus - Targets

Long Term Delivery Strategy Research Stimulus - Bill Impacts

Long Term Delivery Strategy Research Stimulus - Bathing Water Scores

Long Term Delivery Strategy Research – Questionnaire:

Long Term Delivery Strategy Research Questionnaire

Long Term Delivery Strategy Research – Raw Data:

Long Term Delivery Strategy Research Raw Data

Long Term Delivery Strategy Research – Data Tables:

Long Term Delivery Strategy Research Data Tables

Long Term Delivery Strategy Research – Report:

Long Term Delivery Strategy Research Final Project Report

Research Documents and Reports:

Billing Profile Research – Stimulus:

Billing Profile Research Stimulus – Bill Impact

Billing Profile Research – Questionnaire:

Billing Profile Research Questionnaire

Billing Profile Research – Data

Billing Profile Research Raw Data and Data Tables

Billing Profile Research - Report

Billing Profile Research Report - Final Project Report

Water Industry National Environment Programme: Evaluating Customer Support for Investigations and Improvements to Wyke Beck and River Wiske – Final Project Report

Customer Views on Storm Overflow Consultation – Final Project Report

Exploring Views on Climate Change – Final Project Report

The Impact of Cost-of-Living on Climate Change Perceptions – Final Project Report

Trust – Final Project Report

Water Resources Management Plan – Final Project Report

Water Resources Management Plan (Wave 2)