Everything we do is designed to put our customers and colleagues first. Together, we have outlined a fantastic ambition that is starting to shape the way we drive our organisation. Our ambition is the north star that guides our decision making and ensures people remain at the heart of everything we do. We’ve only just begun this journey and have a long way to go to achieve our goals, but it’s an exciting time.
The scale of our ambition already makes our organisation stand out from the crowd. And in future, it will help us to deliver an amazing service to our customers, inspire and take care of our colleagues, and make a lasting difference to every part of Yorkshire.
How we go about doing our job really matters too. We all care about what we do so whatever we’re working on we own it and make sure it gets done.
We don’t just do this on our own as we know that we’re better together – whether that’s with our colleagues, customers, communities or stakeholders we use the power of people to make amazing things happen.
And we’re not afraid to explore new things, challenge ourselves and others – we’re always learning as that’s how we’ll improve.
We’re straight talking, respectful and we get things done with care and compassion, we value, understand and embrace difference. We have heart.