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£281,000 raised for WaterAid

Staff, partners and customers of Yorkshire Water have helped raise £281,000 for international charity WaterAid over the past year.

£281,000 is enough to help 18,730 people access safe, clean water in some of the world’s poorest communities.

In the last year the company also launched it’s ‘Big Wish for Ethiopia’ campaign which aims to raise £1 million to deliver clean water and safe toilets to 130,000 households, and provide further support to 20 towns across the country over the next five years.

Yorkshire Water raised the funds through a variety of activities, such as the WaterAid lottery, payroll giving, a text-to-donate campaign, a water cycle challenge, the annual 10k run, the company’s family fun day and the World Toilet Day Quiz.

Customers have also made a significant contribution by responding to a fundraising appeal included in their water bills. The billing promotion has raised £17,847 (including gift aid) and 23,436 customers also signed up for the direct debit promotion, raising an additional £11,718.

As well as raising funds, Yorkshire Water supports WaterAid’s campaigning and advocacy by engaging their local MPs, participating in WaterAid’s Big History Project, speaking to local schools and community groups about WaterAid’s work. Yorkshire Water staff delivered 42 talks last year reaching 2,409 people.

In June the company sent 3 experts to Ethiopia to share their expertise with the Ethiopian Minister of Water and Irrigation and managers from twenty Water Utilities.

The trio spent nine days in Ethiopia at the end of June advising on water quality, leakage detection and asset management.

Barbara Frost, Chief Executive of WaterAid, said: “Every year, Yorkshire Water’s wonderful support inspires me. We share a vision of a world where everyone, everywhere has access to clean water, safe sanitation and hygiene, and because of their dedication, creative fundraising events and campaigning, we have continued to reach millions of people in some of the world’s poorest communities.”

Every hour last year WaterAid reached over 220 people with safe water and 350 with improved sanitation.

WaterAid was set up by the UK water industry in 1981 before becoming an independent charity, and today the water industry remains at the heart of the charity. Water companies, as well as many of their contractors and suppliers, continue to provide vital support to help WaterAid improve access to safe water and sanitation across the world.

Anne Reed from Yorkshire Water said: “We are very proud of our long-standing partnership with WaterAid. The passion, enthusiasm and commitment of our staff ensure that we continue to run great fundraising events and activities and do our part to help WaterAid’s work around the world, and make a real difference.”

“Our ‘Big Wish for Ethiopia’ brings together all our fundraising, volunteering, influencing and customer awareness work for charity WaterAid. We are the first company to undertake this approach and believe it will help us to raise £1m and bring clean water to 130,000 people in Ethiopia over the next few years.’


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