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‘Cold Water Kills’ reservoir safety film on the hunt for young acting talent

Yorkshire Water has launched a competition to find a young acting prodigy to feature in its ‘Cold Water Kills’ reservoir safety film, which aims to highlight the risks of swimming in reservoirs during the school summer holidays.

The short film is being produced in partnership with West Yorkshire Fire and Rescue Service (WYFRS) in an attempt to bring an end to tragic incidents at its reservoirs that have occurred in recent years. 

With temperatures in reservoirs as low as 12ºC, depths of up to 50m and undercurrents lurking beneath the surface, the film’s message will be that even a short swim can result in a tragic loss of life.

To be considered for the exciting role, entrants must create their own amateur video no longer than two minutes in length that outlines why they think swimming in reservoirs is a bad idea and how to resist any peer pressure to do it. Applicants must be between 13 and 17 years of age to help the Yorkshire Water film appeal to its younger target audience.

Anne Reed, Corporate Social Responsibility Advisor at Yorkshire Water, explained: “The idea for our Cold Water Kills film is to showcase an acting talent who can engage young people about the risks of swimming in reservoirs. We advise applicants to be creative with their entry video and use numerous locations to help bring it to life, but we urge all filming to be done safely and we do not want any footage of people in water. A judging panel will then decide on the best one and invite that person to feature in our own shoot.”

Yorkshire Water’s Cold Water Kills film will be shot at Ogden reservoir in Halifax and, with support of West Yorkshire Fire and Rescue Service, will dramatically recreate an emergency rescue of someone drowning in a reservoir.

Station Manager Ian Thompson, a Technical Rescue Officer at Leeds Fire Station which has a Water Rescue specialism, said: “Too often in the past people have been drawn to the cooling waters on a hot day, only to find that they are simply not capable of functioning in the low temperatures encountered in the deeper water. Often this results in a call to the emergency services and in some instances with a fatal outcome. This initiative is a fantastic way of getting youngsters and their parents thinking about water safety.”

In the last five years, over 100 water rescues have been carried out by WYFRS, in various types of waterways across West Yorkshire.

Anne Reed added: “We aim to release our film at the beginning of the school summer holidays as this is historically when most young people are tempted to swim in the reservoirs. We look forward to receiving lots of applications and the more creative and engaging the videos are, the better!

To enter the competition, email us your video as a YouTube link.The deadline for entry is the 28th June.

Signs are around all of Yorkshire Water’s reservoirs warning people about the dangers of swimming but sadly alcohol and bravado can sometimes cloud people’s judgement. 

"Taking responsibility for the water environment for good"

- Kelda Vision





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