Go blue for World Water Day #Blue4Water

Are you willing turn your sports team blue on 22 March for World Water Day? That doesn’t mean be glum or unhappy it just means raising awareness of a very important issue – the water crisis.

We are asking for your help to reach the last ten percent of the world’s population who don’t have access to safe water.

Chelsea Johnson, Yorkshire Water Campaigns Adviser explains; “We’re looking for children’s sports teams who are willing to turn as blue as possible on 22 March to raise awareness of this issue and share their photos on social media using #Blue4Water”

“Your team might already wear a blue kit but that’s not essential. Sign up via our Facebook page to be in with a chance of winning a prize that will help turn your team blue. You’ll get some extra goodies including a little something to boost your team’s performance - the drink of champions, our very own Yorkshire Water! #courseitsbetter”

World Water Day aims to raise awareness that over 650 million people live without a safe water supply near to their homes, and spend hours every day queuing or walking to distant sources and coping with the impact using contaminated water has on their health.

Chelsea added, “It will take a couple of minutes to apply but you need to be quick as the deadline is 12 noon on Friday 17 March. All we are asking is that teams use what we send them to turn blue, make a small donation to our company charity WaterAid and share team photos on 22 March to raise awareness of World Water Day.”

Chelsea will send the eight lucky winning teams; the drink of champions - 100 bottles of Yorkshire Water, blue face paint and sponges, blue flags, a flyer and for the coaches and parents some Yorkshire tea bags and Yorkshire biscuits.