Yorkshire Water runner-up in prestigious national award
We were awarded runner up in the Best International Sustainable Community category at the National CSR Awards.
Announced at a ceremony in London, we came runner up for our Big Wish For Ethiopia initiative with WaterAid against tough competition from winners Twinings. Others in the category included CBS EcoMedia, HSBC.
The programme strives to deliver safe water, sanitation and hygiene education to those less fortunate, whilst educating customers / influencing stakeholders on the challenges faced by millions.
Anne Reed, Lead Adviser – CSR, says: “We have supported WaterAid for 36 years. We believe that true partnership goes beyond money, and challenged ourselves to go beyond fundraising.
“Over the past year, our Big Wish programme has involved 842 colleagues and nearly 2,000 hours of volunteer time.
“We have raised more than £731,000 for WaterAid through a series of innovative initiatives, such as an industry-first text to donate number and a donation for every customer who switched to paying their bill by direct debit.
“It’s a great testament to the efforts of all my colleagues and our long-term commitment to WaterAid have come runners up to a brand like Twinings.”
Christine Mellor, Water Industry Partnership Manager, WaterAid, says: “We are incredibly proud of our partnership with Yorkshire Water and although we didn’t win, the recognition at such a prestigious awards ceremony is testament to the hard work, innovation and passion of so many people.
“Going beyond traditional fundraising, Yorkshire Water’s approach to embedding advocacy and capacity development is enabling WaterAid to reach even more people.
“The partnership has achieved so much but I know that the team at Yorkshire Water will continue to challenge themselves to go even further until everyone, everywhere has access to safe water and sanitation.”
The programme goes further than donations by using our purchasing power to buy vital equipment which has allowed 62,000 more people to be reached with safe, clean water and saved WaterAid approx. £100,000.
We are also shortlisted for a Third Sector Award and will find out whether we have done the double on 25 May.