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Yorkshire Water closes in on landmark during Dementia Action Week

Yorkshire Water is celebrating after close to 500 colleagues completed ‘Dementia Friends’ sessions.

There are 80,000 people in Yorkshire which have dementia, with the disease affecting one in 14 adults over the age of 65.

Yorkshire Water started rolling out the Alzheimer’s Society’s ‘Dementia Friends’ information sessions last year to help staff understand how Dementia affects customers as well as colleagues.

The information sessions provide understanding about Dementia which allows the company to improve their customer experience for these customers as well as those with similar medical diagnoses such as Parkinson’s or Motor Neurone Disease.

Customers with dementia are eligible to sign up to Yorkshire Water’s Priority Services Register.

The free service allows customers to nominate an account holder so they can talk directly with Yorkshire Water and also ensures they receive bottled water and support during an emergency.

Yorkshire Water Safeguarding Officer Ash Roberts, who set up the company’s network of Dementia Champions said: “We are thrilled by the response of staff who have signed up for the information sessions.

“We have had really positive feedback from colleagues about how it has not only helped provide better service to customers with dementia but also help support friends and family as well.

“I expect it won’t be too long before we have over a thousand colleagues signed up.”

Abi Davidson from the Alzheimer’s Society, said: “We are delighted to see so many dementia friends being made at Yorkshire Water and to hear such positive feedback about how this is helping them to provide a better service to their customers and also support friends and family.

“The Dementia Friends programme is the biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the nation thinks, acts and talks about the condition. Thank you Yorkshire Water for your support.”

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